FruitKings Privacy Policy

At FruitKings, we respect your privacy and are committed to protecting the personal data you share with us. This FruitKings Privacy Policy explains what information we collect when you visit fruitkings.com, how we use it, and the choices you have regarding your data. By registering an account, using the FruitKings login page, or otherwise accessing our services, you agree to the practices described below.

Who We Are

FruitKings Casino is owned and operated by Solaya Group Limited, a company registered in Gibraltar under company number 125734, with its registered office at Finsbury House, 32 Line Wall Road, Gibraltar GX11 1AA. We have operated FruitKings since 1 April 2026, having taken over from the previous operator, Dazzletag Entertainment Limited. Our operations are licensed and regulated by the UK Gambling Commission under licence number 100050-R-341529-001. As the data controller, we determine how and why your personal information is processed at Fruit Kings.

Information We Collect

We collect information directly from you and automatically through your use of our platform. This allows us to provide the FruitKings casino experience safely and in compliance with our licence conditions.

  • We gather identity and contact details when you register, such as your name, date of birth, address, email and phone number.
  • We collect payment information when you make a FruitKings deposit or request a FruitKings withdrawal, including card details processed through our secure payment partners.
  • We record your gaming activity, including slots, live casino, table games and Slingo sessions played through fruitkings.com or the FruitKings app.
  • We log technical data such as your IP address, device type, browser and operating system, particularly when you use the FruitKings app download or access our site via the FruitKings login UK page.
  • We may collect verification documents required for identity checks, anti-money laundering procedures and responsible gambling assessments.

How We Use Your Data

We at FruitKings use your personal information for several defined purposes, always in line with UK data protection law and our licensing obligations.

  • We use your data to manage your account, process a Fruit Kings register request, and verify your identity and age.
  • We process transactions related to your FruitKings deposit or FruitKings withdrawal, and to detect fraudulent payment activity.
  • We use your information to administer promotions, including a FruitKings bonus, FruitKings free spins offers, or any FruitKings promo code and FruitKings bonus code you redeem.
  • Our fraud and security teams analyse account activity to protect players and prevent money laundering.
  • We may contact you with service updates, and, where you have consented, marketing communications about new features or offers.
  • We use aggregated data to improve our FruitKings slots, FruitKings live casino, and overall platform performance.

Cookies and Tracking Technologies

Our FruitKings casino website uses cookies and similar technologies to remember your preferences, keep you signed in after a FruitKings casino login, and analyse how players use our site. Cookies also help us tailor promotional content, including details about a FruitKings no deposit bonus or other offers that may be relevant to you. You can manage cookie settings through your browser, although disabling certain cookies may affect site functionality.

Legal Basis for Processing

We process your data under several legal bases recognised by UK data protection legislation. We rely on contractual necessity to operate your account and process gameplay, legal obligation to comply with licensing and anti-money laundering requirements, legitimate interests to prevent fraud and improve our services, and consent where you have opted in to marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Sharing Your Information

We do not sell your personal data. However, we may share information with trusted third parties who help us operate FruitKings casino effectively.

  • Payment providers who process deposits and withdrawals on our behalf.
  • Identity verification and anti-fraud service providers.
  • Regulatory bodies, including the UK Gambling Commission, where required by law.
  • Game providers such as Playtech, Evolution, Pragmatic Play and others, solely to deliver gameplay functionality.
  • Professional advisors, auditors and law enforcement agencies where legally obliged.

Data Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, loss or misuse. Card and bank account numbers are never stored on our servers, and all sensitive transactions are encrypted. Whether you access our platform through the website or the FruitKings casino app, we apply the same rigorous security standards across every channel.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including ongoing compliance with our licence conditions, financial record-keeping obligations, and dispute resolution. Where you close your Fruit Kings casino account, we may still retain certain records for the periods required by applicable UK regulations.

Your Rights

As a UK-based player, you have rights under data protection law regarding the personal information we hold about you.

  • You have the right to request access to the data we hold about you.
  • You may ask us to correct inaccurate or incomplete information.
  • You can request erasure of your data, subject to our legal and regulatory obligations.
  • You may object to or restrict certain types of processing, including direct marketing.
  • You have the right to data portability where technically feasible.
  • You may lodge a complaint with the UK Information Commissioner's Office if you believe we have not handled your data properly.

Children's Privacy

Our services are strictly restricted to individuals aged 18 and over. We do not knowingly collect data from minors, and any account found to belong to an underage individual will be closed immediately, with associated funds handled in accordance with our terms and applicable regulations.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this page regularly. Continued use of fruitkings.com or the FruitKings app after changes take effect constitutes acceptance of the revised policy.

Contact Us

If you have questions about how we handle your data, or wish to exercise any of your privacy rights, please contact our support team at support@FruitKings.com. Complaints that cannot be resolved directly may be escalated to complaints@begame.com. We aim to respond to all data-related enquiries within a reasonable timeframe, in line with our commitment to transparency at FruitKings casino.